The art direction/graphic design for Kanye's albums has always been really great, and the artwork for 808's & Heartbreak and it's first two singles are no different. With his college trilogy completed, Kanye has moved away from the Dropout Bear and opted to go a more basic route, using a deflated heart-shaped balloon, unobtrusive font and subtle color scheme. I'm not good at articulating my thoughts or feelings when evaluating art (even if they are just album covers) but I will say that there's something striking about the simplicity of the design.
Following the same theme is this new ad for the album release date. The restrained, beating (or dancing?) heart is brilliant, in a way.
If you want a sneak peak at the album, check out The Hip Hop Chronicle for a track-by-track review of 808's & Heartbreak. The write up also has a few notes from a Q&A session with Kanye that are kind of interesting.
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